Aurora Owner Criticizes Sticker Sales at the Cologne Major

Aurora owner L3rich has shared his thoughts on the current state of sticker sales at the Cologne Major. According to him, the tournament is showing the worst sticker sales figures in Major history by a significant margin.

The organization owner stated that he does not expect the situation to improve anytime soon. He also mentioned that he plans to provide a more detailed explanation of the reasons behind the decline and its potential impact on the professional scene.

In L3rich’s view, lower sticker revenue could significantly reduce the financial value of qualifying for a Major for esports organizations. At the same time, he emphasized that the tournament remains the most important event in the competitive calendar from a sporting perspective.

The Aurora owner believes that the decline in sticker sales may lead to a reduction in the number of Tier 2 and Tier 3 organizations operating within the scene. He also suggested that there will be fewer teams attempting to qualify for Majors primarily because of the financial benefits associated with sticker sales. According to him, this trend could be particularly noticeable in North America and Asia, where such opportunities have historically played a larger role.

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L3rich’s comments have already sparked discussion within the Counter-Strike community, as sticker revenue has long been considered one of the most important sources of income for many esports organizations and players.