HLTV Adds Profile of Team Spirit Meme Coach – Jab Jabich

HLTV has unexpectedly created an official profile for Jab Jabich — a plush frog that became the unofficial “coach” of Team Spirit during IEM Cologne Major 2026 in CS2.

The decision came after fans requested to immortalize one of the tournament’s biggest memes.

According to HLTV, Jab Jabich has “coached” the team for 159 days and holds a 100% win rate in the second stage of the event. He is also credited with perfect stats on Nuke and Mirage.

The meme originated after roster issues in Team Spirit: Sergey “hally” Shavaev was hospitalized before the tournament, while Dmitry “S0tF1k” Forostyanko failed to obtain a visa. As a result, the coaching staff had to operate remotely, and a plush frog appeared behind the players on broadcast.

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ESL and Team Spirit quickly embraced the moment, producing meme content, stickers, and playful activations featuring Jab Jabich. The “coach” even gave a humorous interview after Spirit advanced to the third stage.