Valve Releases New IEM Cologne Major Stickers With Team Rankings

Valve has released a new Counter-Strike 2 update, adding a new series of IEM Cologne Major stickers. The main difference in this version is the updated square design and the display of each team’s final placement at the tournament.

The developers also revised the pricing system. Valve admitted that the original dynamic pricing model “did not lead to reasonable prices.” Because of this, the cost of some popular stickers in the in-game store had previously risen above 150,000 tokens, which is roughly equal to $1,500.

Under the new system, prices have become significantly lower. At the time of publication, the most expensive stickers from the updated series are valued at around 6,000 tokens, or about $60. In this way, Valve effectively acknowledged the problem with the old approach and attempted to make the items more accessible to players.

The update was released after an HLTV report in which several teams spoke about a serious drop in revenue from Cologne Major sticker sales. In one case, the revenue amounted to only around 20% of what the team earned from a roughly comparable StarLadder Budapest Major capsule.

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The appearance of the new series could change the sales situation, as the stickers now have a clearer structure, a new visual format, and reduced prices. According to the developers, the updated stickers will be available for purchase until September 29.