How Much Does Streamer Gaules Earn? The Income of Brazil’s Biggest Streamer

Alexandre “Gaules” Borba is Brazil’s leading CS:GO streamer and one of the most popular streamers in the world. On Twitch, he has more than 4.3 million followers and racks up millions of hours watched every year. His channel consistently ranks at the top: according to 2022 data, Gaules placed second among the most popular Twitch streamers worldwide. Such a massive audience and high engagement generate substantial income for him.

"1. How Much Does Streamer Gaules Earn? The Income of Brazil’s Biggest Streamer","1.1. Gaules’ Twitch Income","1.2. YouTube Income and Sponsorship Deals","1.3. Total Income and Approximate Estimates","1.4. Gaules’ Contribution to Esports and Career","1.5. Conclusion"

Gaules’ Twitch Income

Gaules’ main source of income comes from Twitch streams. He has around 8,983 active subscriptions (including Prime and paid Tier 1–3 subs). That equals roughly 8.9 thousand paid subscribers, which at an average price of $4.99 results in over $44,000 per month in “gross” subscription revenue. With Twitch’s standard partner split (around 50%), the streamer earns about $20,000–$25,000 per month from subscriptions alone. In addition, Gaules receives donations (bits) and advertising revenue during his streams, although these are noticeably smaller than subscription income.

According to estimates based on the Twitch data leak reported by the amateur service Twitch Leaks, Gaules’ total Twitch income from August 2019 to October 2021 amounted to around $2.84 million. This figure includes all Twitch revenue sources (subscriptions, bits, and ads). On average, that means he earned roughly $1.1–1.2 million per year during that period (about $90,000–$100,000 per month) purely from Twitch. For comparison, analysts at StreamScheme estimate that Gaules earns “around $400,000 per month” from Twitch alone (including subscriptions, ads, and bonuses). The difference between these estimates is partly due to different calculation methodologies, but in any case, we are talking about tens of thousands of dollars per month from direct streaming.

It’s important to note that Gaules maintains an extremely active streaming schedule. According to recent monthly data, he streamed for about 699 hours (almost around the clock without days off) and attracted an average of 1,167 viewers per broadcast. These numbers reflect tremendous audience loyalty, which ensures stable subscriptions and donations. Twitch also pays streamers for ads shown during broadcasts, and with his average viewership, Gaules is able to earn additional advertising payouts, although these are usually smaller than subscription revenue.

YouTube Income and Sponsorship Deals

In addition to Twitch, Gaules also earns money on YouTube, where his channel has around 1.2 million subscribers and hundreds of millions of views. However, his YouTube income is significantly more modest. According to StreamScheme estimates, his YouTube revenue is only about $4,000 per month. This is because Gaules primarily streams on Twitch, while YouTube mainly hosts VODs and stream highlights, which do generate views but at a lower CPM (cost per thousand impressions) for the Brazilian audience. As a result, Google AdSense income from YouTube amounts to just a few thousand dollars per month, making up only a small portion of his total earnings.

On the other hand, Gaules actively collaborates with sponsors. Among them are well-known global and local brands. For example, he officially became a Red Bull “athlete”: in March 2022, Gaules signed a sponsorship deal with Red Bull and joined their roster. In addition, his list of partners includes major companies such as Budweiser (the brewing company), GamersClub (a Brazilian esports platform), and others. One notable partnership is with the betting company GG.BET: in 2023, GG.BET became Gaules’ official partner during the BLAST Paris Major broadcasts. During the tournament, the GG.BET brand was heavily featured on Gaules’ streams, indicating a separate stream of income from marketing partnerships.

The exact amounts of these sponsorship contracts are not publicly disclosed, but given Gaules’ status and the scale of his audience, it can be assumed that sponsorship deals bring him additional six-figure income annually. For example, cooperation with Red Bull typically includes both financial compensation and infrastructure support, while the deal with GG.BET is valuable for attracting the Brazilian audience and likely involves a fixed payment to the streamer.

Total Income and Approximate Estimates

In summary, Gaules’ total annual income amounts to several million dollars. One source estimated his net Twitch income at approximately $2.84 million over less than two years, suggesting about $1–1.2 million per year from Twitch alone. Adding YouTube revenue ($3,000–$5,000 per month) and, most importantly, sponsorship and partnership payments (Red Bull, Budweiser, GG.BET, and others), which can easily add hundreds of thousands more per year, many analysts estimate Gaules’ net worth at $7–8 million and his income at over $400,000 per month from all sources combined.

Thus, Gaules is not only the most famous Brazilian streamer but also one of the highest-paid streamers in the world. His audience allows him to earn income comparable to that of top-tier athletes, while sponsorship contracts and advertising deals only increase this amount.

Gaules’ Contribution to Esports and Career

It is also worth highlighting Gaules’ contribution to the development of esports. Before becoming a popular streamer, Alexandre Borba was a professional CS 1.6 player and even founded his own esports organization. After leaving competitive gaming, he went through a difficult period (including depression and a suicide attempt), and in 2018 he discovered Twitch as a form of “therapy,” beginning to stream almost daily. Thanks to his efforts between 2018 and 2020, Twitch received a major boost in Brazil: Gaules became the first streamer to broadcast major matches in Portuguese, attracting a record 15,000 concurrent viewers even at small regional tournaments.

He has always reinvested part of audience donations back into esports. Gaules purchased broadcasting rights for tournaments so that his streams could appear officially on HLTV and avoid being blocked. In interviews, he has stated that over the past five years he has spent around $6 million on such rights. Thanks to this, his channel was able to show matches that would otherwise have been unavailable to local viewers. These broadcasts almost always accumulate millions of hours watched, making Gaules the voice of Brazilian CS:GO.

Finally, Gaules is actively involved in charity and educational projects: part of the donations he receives go toward helping students and underprivileged communities. His philosophy of “the tribe helps the tribe” is reflected in the fact that the streamer doesn’t just earn money, but also gives back to the community, for example, by running giveaways on TikTok and Instagram and investing funds into tournaments for up-and-coming teams. All of this makes him not just an online star, but one of the key figures in the history of Brazilian esports.

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Conclusion

Gaules remains Brazil’s top streamer, and his earnings from Twitch, YouTube, and sponsorship contracts, are genuinely measured in millions of dollars per year. At the same time, he invests significant resources into the development of local esports and supports his community. This scale of activity and popularity has rightfully earned him a place among the world’s top streamers.